Search engines rank websites based on a number of factors, one of which is the domain name or url of the website. If a medical facility in Toronto was expanding their web presence, the organization should look for domain names like torontomedical.com or torontodoctors.net. Working the office’s specialty into the domain name leads to more beneficial search engine results, also.

At first, the website will sink into the milieu of pages related to medical practices in one of Canada’s major cities, but the ranking will improve as other doctor search engine optimization techniques are implemented. Medical Marketing Guide recommends finding a full service web firm to buy a domain and develop the web presence because the next steps can be extremely difficult. Obvious SEO techniques like posting articles filled with keywords or posting links to the website on medical blogs actually hurt the linked page’s ranking. Unrelated advertising, or spam, lead Google to punish the websites or ban them entirely. Even if Google’s web crawlers miss the flooding, these tactics damage the website’s reputation.

Another essential factor is the keywords you choose to focus your SEO on. When people type certain words into the search box, it brings up certain search results. Which search words do you think will bring the most relevant visitors to your site? It’s vital that the keywords you choose are actually relevant to your website, otherwise you might bring traffic in, but no one really interested. In addition, you need to think about what kind of content internet users are searching for.

Don’t choose keywords that are so obscure, no one will ever search them. Conversely, don’t choose keywords that are too general. In that case, you will be competing with too many websites, and your SEO efforts are likely to be ineffective.

After choosing these keywords, be sure to include them prominently on your website. You’d be surprised how many medical friends have asked us to help optimize their website, and we’ve found that their keywords aren’t even included anywhere on the page! However, be careful not to use the words too many times. Read it out loud and if it sounds natural, it’s probably okay. Even more important is to include your keywords in your titles and headers. So a good title of a page could be “Torrance Plastic Surgery.” It might seem straight forward–and it is!–but sometimes the fundamentals are missed.